Privacy Policy

Last updated: September 8, 2025

1. Introduction

Welcome to Locato ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

By using our service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you provide directly to us, including:

  • Name and contact information (email address, phone number)
  • Account credentials (username, password)
  • Business information (if you register as a business)
  • Payment information (processed securely through third-party providers)
  • Communications you send to us

2.2 Usage Information

We automatically collect certain information about your device and usage of our service:

  • IP address and location information
  • Browser type and version
  • Device information
  • Pages visited and time spent on our site
  • Referral sources

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These technologies help us:

  • Remember your preferences
  • Analyze site traffic and usage
  • Personalize content and advertisements
  • Provide social media features

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing and maintaining our service
  • Managing your account and providing customer support
  • Processing transactions and sending related information
  • Sending you technical notices, updates, and support messages
  • Responding to your comments, questions, and requests
  • Improving our service and developing new features
  • Analyzing usage patterns and trends
  • Personalizing your experience
  • Complying with legal obligations

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy:

4.1 Service Providers

We may share your information with third-party service providers who assist us in operating our website, conducting our business, or servicing you. These providers are contractually obligated to maintain the confidentiality of your information.

4.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.3 Legal Requirements

We may disclose your information if required by law or in response to legal process, or if we believe such action is necessary to:

  • Comply with legal obligations
  • Protect our rights or property
  • Prevent fraud or security issues
  • Protect the personal safety of users or the public

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments
  • Access controls and authentication procedures
  • Secure data storage and processing

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request transfer of your data to another service
  • Opt-out: Opt out of marketing communications or certain data processing

To exercise these rights, please contact us using the information provided below.

7. Cookies and Tracking

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website. We use the following types of cookies:

  • Essential Cookies: Required for the website to function properly
  • Analytics Cookies: Help us understand how visitors use our website
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Used to deliver relevant advertisements

8. Third-Party Links

Our service may contain links to third-party websites or services that are not owned or controlled by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services.

We strongly advise you to read the privacy policy of every website you visit.

9. Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take necessary action.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

By using our service, you consent to the transfer of your information to these countries.

11. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

When we no longer need your personal information, we will securely delete or anonymize it.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: locato@leadmetrics.ai

Address: Leadmetrics, Inc. 169 Madison Avenue, STE 2570 NY 10016, USA